My Role: Creative Director, Marketing Strategist, and Graphic Designer
In Partnership with: Samantha Amazan, MPA | Special Events Manager
The BIG Reveal | Integrated Marketing Campaign
Much like Gossip Folks "The BIG Reveal" was another incentive-based campaign to grab the attention of the graduating class while Again, we relied on a few elements for this marketing plan, including:
•Email Communications | I created the email template, and the student affairs team led the comms plan.
•Web Production | I created the landing page and and wrote the copy featured on the page.
•Outdoor Advertising | Posters and placards with QR codes that led to the landing page and were placed in locations frequented by the graduating class.
Within the first week of the campaign we hit our end campaign KPIs of 80% survey completion.
By the end of the campaign in June 2022, we well-exceeded our goal, having over 96% survey completions, putting Icahn Mount Sinai in the top 90th percentile of schools with the highest survey participation rates.
The campaign will be submitted for a few awards this year.
